2015

doi dblp
Contextual Query Intent Extraction for Paid Search Selection
Pengqi Liu | Javad Azimi | Ruofei Zhang
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

doi dblp
Ads Keyword Rewriting Using Search Engine Results
Javad Azimi | Adnan Alam | Ruofei Zhang
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2014

doi dblp
Automatic keywords generation for contextual advertising
Pengqi Liu | Javad Azimi | Ruofei Zhang
23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume

2012

doi dblp
Visual appearance of display ads and its effect on click through rate
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
The impact of visual appearance on user response in online display advertising
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

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