2012

doi dblp
Visual appearance of display ads and its effect on click through rate
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
The impact of visual appearance on user response in online display advertising
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2011

doi dblp
A stochastic learning-to-rank algorithm and its application to contextual advertising
Maryam Karimzadehgan | Wei Li | Ruofei Zhang | Jianchang Mao
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011

2002

doi dblp
Thematic mapping - from unstructured documents to taxonomies
Christina Yip Chung | Raymond Lieu | Jinhui Liu | Alpha K. Luk | Jianchang Mao | Prabhakar Raghavan
Proceedings of the 2002 ACM CIKM International Conference on Information and Knowledge Management, McLean, VA, USA, November 4-9, 2002

Search