2022

doi dblp
Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges
Joel Barajas | Narayan Bhamidipati | James G. Shanahan
Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II

2021

doi dblp
Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges
Joel Barajas | Narayan Bhamidipati | James G. Shanahan
CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021

doi dblp
Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs
Joel Barajas | Narayan Bhamidipati
WWW '21: The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021

2015

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Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data
Joel Barajas | Ram Akella | Marius Holtan
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2013

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Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

2012

doi dblp
Dynamic effects of ad impressions on commercial actions in display advertising
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
The generalized dirichlet distribution in enhanced topic detection
Karla L. Caballero Espinosa | Joel Barajas | Ram Akella
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2011

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Measuring the effectiveness of display advertising: a time series approach
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Brad Null
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)

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