2014

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Computational Advertising: Techniques for Targeting Relevant Ads
Kushal S. Dave | Vasudeva Varma
2014 Volume 8 Issue 4-5

2013

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Timespent based models for predicting user retention
Kushal S. Dave | Vishal Vaingankar | Sumanth Kolar | Vasudeva Varma
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013

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Leveraging Latent Concepts for Retrieving Relevant Ads for Short Text
Ankit Patil | Kushal S. Dave | Vasudeva Varma
Advances in Information Retrieval - 35th European Conference on IR Research, ECIR 2013, Moscow, Russia, March 24-27, 2013. Proceedings

2012

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Computational advertising: leveraging user interaction & contextual factors for improved ad relevance & targeting
Kushal S. Dave
Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012

2011

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Computational advertising: leveraging user interaction & contextual factors for improved ad retrieval & ranking
Kushal S. Dave
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)

2010

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Learning the click-through rate for rare/new ads from similar ads
Kushal S. Dave | Vasudeva Varma
Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010

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Pattern based keyword extraction for contextual advertising
Kushal S. Dave | Vasudeva Varma
Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010

2009

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IIIT Hyderabad at Million Query Track TREC 2009
Prashant Ullegaddi | Sudip Datta | Vinay Pande | Kushal S. Dave | Vasudeva Varma
Proceedings of The Eighteenth Text REtrieval Conference, TREC 2009, Gaithersburg, Maryland, USA, November 17-20, 2009

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