2015

doi dblp
Evaluating User Targeting Policies: Simulation Based on Randomized Experiment Data
Joel Barajas | Ram Akella | Marius Holtan
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2013

doi dblp
Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

2012

doi dblp
Dynamic effects of ad impressions on commercial actions in display advertising
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Aaron Flores | Victor Andrei
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2011

doi dblp
Measuring the effectiveness of display advertising: a time series approach
Joel Barajas | Ram Akella | Marius Holtan | Jaimie Kwon | Brad Null
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)

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