Marsha Meytlis

2015

doi dblp
Rethink Targeting: Detect 'Smart Cheating' in Online Advertising through Causal Inference
Pengyuan Wang | Dawei Yin | Jian Yang | Yi Chang | Marsha Meytlis
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2014

doi dblp
An efficient framework for online advertising effectiveness measurement and comparison
Pengyuan Wang | Yechao Liu | Marsha Meytlis | Han-Yun Tsao | Jian Yang | Pei Huang
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014

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