Martin Zinkevich

2011

doi dblp
Learning to target: what works for behavioral targeting
Sandeep Pandey | Mohamed Aly | Abraham Bagherjeiran | Andrew O. Hatch | Peter Ciccolo | Adwait Ratnaparkhi | Martin Zinkevich
Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011

2009

doi dblp
Adaptive bidding for display advertising
Arpita Ghosh | Benjamin I. P. Rubinstein | Sergei Vassilvitskii | Martin Zinkevich
Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009

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