2022

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Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges
Joel Barajas | Narayan Bhamidipati | James G. Shanahan
Advances in Information Retrieval - 44th European Conference on IR Research, ECIR 2022, Stavanger, Norway, April 10-14, 2022, Proceedings, Part II

2021

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Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges
Joel Barajas | Narayan Bhamidipati | James G. Shanahan
CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021

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Incrementality Testing in Programmatic Advertising: Enhanced Precision with Double-Blind Designs
Joel Barajas | Narayan Bhamidipati
WWW '21: The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021

2020

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Recommending Themes for Ad Creative Design via Visual-Linguistic Representations
Yichao Zhou | Shaunak Mishra | Manisha Verma | Narayan Bhamidipati | Wei Wang
WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020

2019

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Inferring Advertiser Sentiment in Online Articles using Wikipedia Footnotes
Shaunak Mishra | Aasish Pappu | Narayan Bhamidipati
Companion of The 2019 World Wide Web Conference, WWW 2019, San Francisco, CA, USA, May 13-17, 2019

2017

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A Large Scale Prediction Engine for App Install Clicks and Conversions
Narayan Bhamidipati | Ravi Kant | Shaunak Mishra
Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017

2016

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Smartphone App Categorization for Interest Targeting in Advertising Marketplace
Vladan Radosavljevic | Mihajlo Grbovic | Nemanja Djuric | Narayan Bhamidipati | Daneo Zhang | Jack Wang | Jiankai Dang | Haiying Huang | Ananth Nagarajan | Peiji Chen
Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11-15, 2016, Companion Volume

2015

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Context- and Content-aware Embeddings for Query Rewriting in Sponsored Search
Mihajlo Grbovic | Nemanja Djuric | Vladan Radosavljevic | Fabrizio Silvestri | Narayan Bhamidipati
Proceedings of the 38th International ACM SIGIR Conference on Research and Development in Information Retrieval, Santiago, Chile, August 9-13, 2015

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Hierarchical Neural Language Models for Joint Representation of Streaming Documents and their Content
Nemanja Djuric | Hao Wu | Vladan Radosavljevic | Mihajlo Grbovic | Narayan Bhamidipati
Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015

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queryCategorizr: A Large-Scale Semi-Supervised System for Categorization of Web Search Queries
Mihajlo Grbovic | Nemanja Djuric | Vladan Radosavljevic | Narayan Bhamidipati | Jordan Hawker | Caleb Johnson
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

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Search Retargeting using Directed Query Embeddings
Mihajlo Grbovic | Nemanja Djuric | Vladan Radosavljevic | Narayan Bhamidipati
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

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Hate Speech Detection with Comment Embeddings
Nemanja Djuric | Jing Zhou | Robin Morris | Mihajlo Grbovic | Vladan Radosavljevic | Narayan Bhamidipati
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2011

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A diversity measure leveraging domain specific auxiliary information
Narayan Bhamidipati | Nagaraj Kota
Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011

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