2011

doi dblp
Learning to target: what works for behavioral targeting
Sandeep Pandey | Mohamed Aly | Abraham Bagherjeiran | Andrew O. Hatch | Peter Ciccolo | Adwait Ratnaparkhi | Martin Zinkevich
Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011

2009

doi dblp
Online expansion of rare queries for sponsored search
Andrei Z. Broder | Peter Ciccolo | Evgeniy Gabrilovich | Vanja Josifovski | Donald Metzler | Lance Riedel | Jeffrey Yuan
Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009

2008

doi dblp
Optimizing relevance and revenue in ad search: a query substitution approach
Filip Radlinski | Andrei Z. Broder | Peter Ciccolo | Evgeniy Gabrilovich | Vanja Josifovski | Lance Riedel
Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008

doi dblp
Search advertising using web relevance feedback
Andrei Z. Broder | Peter Ciccolo | Marcus Fontoura | Evgeniy Gabrilovich | Vanja Josifovski | Lance Riedel
Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008