Pinyan Lu
2011
Is pay-per-click efficient?: an empirical analysis of click values
Dakan Wang
|
Gang Wang
|
Pinyan Lu
|
Yajun Wang
|
Zheng Chen
|
Botao Hu
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)