2022

doi dblp
SwiftPruner: Reinforced Evolutionary Pruning for Efficient Ad Relevance
Li Lyna Zhang | Youkow Homma | Yujing Wang | Min Wu | Mao Yang | Ruofei Zhang | Ting Cao | Wei Shen
Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022

2021

doi dblp
GalaXC: Graph Neural Networks with Labelwise Attention for Extreme Classification
Deepak Saini | Arnav Kumar Jain | Kushal Dave | Jian Jiao | Amit Singh | Ruofei Zhang | Manik Varma
WWW '21: The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021

doi dblp
TextGNN: Improving Text Encoder via Graph Neural Network in Sponsored Search
Jason Zhu | Yanling Cui | Yuming Liu | Hao Sun | Xue Li | Markus Pelger | Tianqi Yang | Liangjie Zhang | Ruofei Zhang | Huasha Zhao
WWW '21: The Web Conference 2021, Virtual Event / Ljubljana, Slovenia, April 19-23, 2021

2020

doi dblp
TwinBERT: Distilling Knowledge to Twin-Structured Compressed BERT Models for Large-Scale Retrieval
Wenhao Lu | Jian Jiao | Ruofei Zhang
CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020

doi dblp
AutoADR: Automatic Model Design for Ad Relevance
Yiren Chen | Yaming Yang | Hong Sun | Yujing Wang | Yu Xu | Wei Shen | Rong Zhou | Yunhai Tong | Jing Bai | Ruofei Zhang
CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020

2016

doi dblp
Attention Based Recurrent Neural Networks for Online Advertising
Shuangfei Zhai | Keng-hao Chang | Ruofei Zhang | Zhongfei Zhang
Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11-15, 2016, Companion Volume

2015

doi dblp
Contextual Query Intent Extraction for Paid Search Selection
Pengqi Liu | Javad Azimi | Ruofei Zhang
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

doi dblp
Ads Keyword Rewriting Using Search Engine Results
Javad Azimi | Adnan Alam | Ruofei Zhang
Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume

2014

doi dblp
Automatic keywords generation for contextual advertising
Pengqi Liu | Javad Azimi | Ruofei Zhang
23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume

2012

doi dblp
Visual appearance of display ads and its effect on click through rate
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
Multiview hierarchical bayesian regression model andapplication to online advertising
Tianbing Xu | Ruofei Zhang | Zhen Guo
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
The impact of visual appearance on user response in online display advertising
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2011

doi dblp
A stochastic learning-to-rank algorithm and its application to contextual advertising
Maryam Karimzadehgan | Wei Li | Ruofei Zhang | Jianchang Mao
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011

2006

doi dblp
Joint categorization of queries and clips for web-based video search
Ruofei Zhang | Ramesh Sarukkai | Jyh-Herng Chow | Wei Dai | Zhongfei Zhang
Proceedings of the 8th ACM SIGMM International Workshop on Multimedia Information Retrieval, MIR 2006, October 26-27, 2006, Santa Barbara, California, USA

2003

doi dblp
Addressing CBIR efficiency, effectiveness, and retrieval subjectivity simultaneously
Ruofei Zhang | Zhongfei (Mark) Zhang
Proceedings of the 5th ACM SIGMM International Workshop on Multimedia Information Retrieval, MIR 2003, November 7, 2003, Berkeley, CA, USA