2017

doi dblp
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang | Weinan Zhang | Shuai Yuan
2017 Volume 11 Issue 4-5

2016

doi dblp
Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms
Jun Wang | Shuai Yuan | Weinan Zhang
Advances in Information Retrieval - 38th European Conference on IR Research, ECIR 2016, Padua, Italy, March 20-23, 2016. Proceedings

2015

doi dblp
Real-Time Bidding: A New Frontier of Computational Advertising Research
Jun Wang | Shuai Yuan
Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, WSDM 2015, Shanghai, China, February 2-6, 2015

2012

doi dblp
Sequential selection of correlated ads by POMDPs
Shuai Yuan | Jun Wang
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

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