Swaroop Jagadish
2011
Efficient online ad serving in a display advertising exchange
Kevin J. Lang
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Joaquin Delgado
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Dongming Jiang
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Bhaskar Ghosh
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Shirshanka Das
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Amita Gajewar
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Swaroop Jagadish
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Arathi Seshan
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Chavdar Botev
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Michael Ortega-Binderberger
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Sunil Nagaraj
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Raymie Stata
Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011
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Co-authors
- Joaquin Delgado 1
- Amita Gajewar 1
- Bhaskar Ghosh 1
- Chavdar Botev 1
- Arathi Seshan 1
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Venues
- WSDM1