2014

doi dblp
Query Augmentation based Intent Matching in Retail Vertical Ads
Huasha Zhao | Ye Chen | John F. Canny | Tak W. Yan
Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, November 3-7, 2014

doi dblp
Query augmentation based intent matching in retail vertical ads
Huasha Zhao | Wei Vivian Zhang | Ye Chen | John F. Canny | Tak W. Yan
23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume

2013

doi dblp
Modeling click and relevance relationship for sponsored search
Wei Vivian Zhang | Ye Chen | Mitali Gupta | Swaraj Sett | Tak W. Yan
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

doi dblp
Traffic quality based pricing in paid search using two-stage regression
Rouben Amirbekian | Ye Chen | Alan Lu | Tak W. Yan | Liangzhong Yin
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume

2012

doi dblp
Fast query evaluation for ad retrieval
Ye Chen | Mitali Gupta | Tak W. Yan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

doi dblp
Fast and cost-efficient bid estimation for contextual ads
Ye Chen | Pavel Berkhin | Jie Li | Sharon Wan | Tak W. Yan
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

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