Vidhya Navalpakkam


2012

doi dblp
Visual appearance of display ads and its effect on click through rate
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012

doi dblp
The impact of visual appearance on user response in online display advertising
Javad Azimi | Ruofei Zhang | Yang Zhou | Vidhya Navalpakkam | Jianchang Mao | Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)

2013

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Measurement and modeling of eye-mouse behavior in the presence of nonlinear page layouts
Vidhya Navalpakkam | LaDawn Jentzsch | Rory Sayres | Sujith Ravi | Amr Ahmed | Alexander J. Smola
22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013

2014

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Towards better measurement of attention and satisfaction in mobile search
Dmitry Lagun | Chih-Hung Hsieh | Dale Webster | Vidhya Navalpakkam
The 37th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR '14, Gold Coast , QLD, Australia - July 06 - 11, 2014

2016

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Understanding Mobile Searcher Attention with Rich Ad Formats
Dmitry Lagun | Donal McMahon | Vidhya Navalpakkam
Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016

2017

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Towards Measuring and Inferring User Interest from Gaze
Yixuan Li | Pingmei Xu | Dmitry Lagun | Vidhya Navalpakkam
Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017