Xiaoli Z. Fern
2012
Visual appearance of display ads and its effect on click through rate
Javad Azimi
|
Ruofei Zhang
|
Yang Zhou
|
Vidhya Navalpakkam
|
Jianchang Mao
|
Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
The impact of visual appearance on user response in online display advertising
Javad Azimi
|
Ruofei Zhang
|
Yang Zhou
|
Vidhya Navalpakkam
|
Jianchang Mao
|
Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)
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