Yechao Liu
2014
An efficient framework for online advertising effectiveness measurement and comparison
Pengyuan Wang
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Yechao Liu
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Marsha Meytlis
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Han-Yun Tsao
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Jian Yang
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Pei Huang
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014