2017

doi dblp
Managing Risk of Bidding in Display Advertising
Haifeng Zhang | Weinan Zhang | Yifei Rong | Kan Ren | Wenxin Li | Jun Wang
Proceedings of the Tenth ACM International Conference on Web Search and Data Mining, WSDM 2017, Cambridge, United Kingdom, February 6-10, 2017

2016

doi dblp
Feedback Control of Real-Time Display Advertising
Weinan Zhang | Yifei Rong | Jun Wang | Tianchi Zhu | Xiaofan Wang
Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, February 22-25, 2016

doi dblp
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising
Kan Ren | Weinan Zhang | Yifei Rong | Haifeng Zhang | Yong Yu | Jun Wang
Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016

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