Yunzhang Zhu

2009

doi dblp
Optimizing search engine revenue in sponsored search
Yunzhang Zhu | Gang Wang | Junli Yang | Dakan Wang | Jun Yan | Jian Hu | Zheng Chen
Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009

doi dblp
Competitive analysis from click-through log
Gang Wang | Jian Hu | Yunzhang Zhu | Hua Li | Zheng Chen
Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009

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