Zhenzhe Zheng
2023
Boosting Advertising Space: Designing Ad Auctions for Augment Advertising
Yangsu Liu
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Dagui Chen
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Zhenzhe Zheng
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Zhilin Zhang
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Chuan Yu
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Fan Wu
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Guihai Chen
Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023
2022
A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising
Chao Wen
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Miao Xu
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Zhilin Zhang
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Zhenzhe Zheng
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Yuhui Wang
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Xiangyu Liu
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Yu Rong
|
Dong Xie
|
Xiaoyang Tan
|
Chuan Yu
|
Jian Xu
|
Fan Wu
|
Guihai Chen
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Xiaoqiang Zhu
|
Bo Zheng
WSDM '22: The Fifteenth ACM International Conference on Web Search and Data Mining, Virtual Event / Tempe, AZ, USA, February 21 - 25, 2022
Hierarchically Constrained Adaptive Ad Exposure in Feeds
Dagui Chen
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Qi Yan
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Chunjie Chen
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Zhenzhe Zheng
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Yangsu Liu
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Zhenjia Ma
|
Chuan Yu
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Jian Xu
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Bo Zheng
Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022
Control-based Bidding for Mobile Livestreaming Ads with Exposure Guarantee
Haoqi Zhang
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Junqi Jin
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Zhenzhe Zheng
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Fan Wu
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Haiyang Xu
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Jian Xu
Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022
On Designing a Two-stage Auction for Online Advertising
Yiqing Wang
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Xiangyu Liu
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Zhenzhe Zheng
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Zhilin Zhang
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Miao Xu
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Chuan Yu
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Fan Wu
WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022
2021
Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising
Zhilin Zhang
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Xiangyu Liu
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Zhenzhe Zheng
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Chenrui Zhang
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Miao Xu
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Junwei Pan
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Chuan Yu
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Fan Wu
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Jian Xu
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Kun Gai
WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021
2020
A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction
Liyi Guo
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Rui Lu
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Haoqi Zhang
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Junqi Jin
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Zhenzhe Zheng
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Fan Wu
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Jin Li
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Haiyang Xu
|
Han Li
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Wenkai Lu
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Jian Xu
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Kun Gai
CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020
Co-authors
- Fan Wu 6
- Chuan Yu 5
- Zhilin Zhang 4
- Jian Xu 4
- Xiangyu Liu 3
- show all...
- Miao Xu 3
- Kun Gai 2
- Haoqi Zhang 2
- Junqi Jin 2
- Haiyang Xu 2
- Bo Zheng 2
- Dagui Chen 2
- Yangsu Liu 2
- Guihai Chen 2
- Yiqing Wang 1
- Jin Li 1
- Liyi Guo 1
- Han Li 1
- Rui Lu 1
- Wenkai Lu 1
- Jian Xu 1
- Chunjie Chen 1
- Qi Yan 1
- Zhenjia Ma 1
- Junwei Pan 1
- Chenrui Zhang 1
- Yu Rong 1
- Yuhui Wang 1
- Xiaoqiang Zhu 1
- Xiaoyang Tan 1
- Chao Wen 1
- Dong Xie 1