A Study on Potential Head Advertisers in Sponsored Search.
Changhao Jiang|Min Zhang|Bin Gao|Tie-Yan Liu
| Anthology ID: | DBLP:conf/airs/JiangZGL12 |
|---|---|
| Volume: | Information Retrieval Technology, 8th Asia Information Retrieval Societies Conference, AIRS 2012, Tianjin, China, December 17-19, 2012. Proceedings |
| Year: | 2012 |
| Venue: | Asia Information Retrieval Symposium (AIRS) |
| Publisher: | Springer |
| Pages: | 174-186 |
| URL: | https://doi.org/10.1007/978-3-642-35341-3_15 |
| DOI: | https://doi.org/10.1007/978-3-642-35341-3_15 |
| DBLP: | conf/airs/JiangZGL12 |
| BibTeX: |
@inproceedings{jiang-2012-study,
author = {Changhao Jiang and
Min Zhang and
Bin Gao and
Tie-Yan Liu},
editor = {Yuexian Hou and
Jian-Yun Nie and
Le Sun and
Bo Wang and
Peng Zhang},
title = {{A Study on Potential Head Advertisers in Sponsored Search}},
booktitle = {{Information Retrieval Technology, 8th Asia Information Retrieval Societies Conference, AIRS 2012, Tianjin, China, December 17-19, 2012. Proceedings}},
series = {Lecture Notes in Computer Science},
volume = {7675},
pages = {174--186},
publisher = {Springer},
year = {2012},
url = {https://doi.org/10.1007/978-3-642-35341-3_15},
doi = {https://doi.org/10.1007/978-3-642-35341-3_15}
}