The Impact of Ad Quality and Position on Mobile SERPs.

Afrah Olayan Alanazi|Mark Sanderson|Zhifeng Bao|Jaewon Kim


Anthology ID:DBLP:conf/chiir/AlanaziSBK20
Volume:CHIIR '20: Conference on Human Information Interaction and Retrieval, Vancouver, BC, Canada, March 14-18, 2020.
Year:2020
Venue:Conference on Human Information Interaction and Retrieval (CHIIR)
Publisher:ACM
Pages:318-322
URL:https://doi.org/10.1145/3343413.3377990
DOI:https://doi.org/10.1145/3343413.3377990
DBLP:conf/chiir/AlanaziSBK20
BibTeX:
@inproceedings{alanazi-2020-impact, author = {Afrah Olayan Alanazi and Mark Sanderson and Zhifeng Bao and Jaewon Kim}, editor = {Heather L. O'Brien and Luanne Sinnamon and Ioannis Arapakis and Orland Hoeber and Irene Lopatovska}, title = {{The Impact of Ad Quality and Position on Mobile SERPs}}, booktitle = {{CHIIR '20: Conference on Human Information Interaction and Retrieval, Vancouver, BC, Canada, March 14-18, 2020}}, pages = {318--322}, publisher = {ACM}, year = {2020}, url = {https://doi.org/10.1145/3343413.3377990}, doi = {https://doi.org/10.1145/3343413.3377990} }