Data-Driven Design: Beyond A/B Testing.

@inproceedings{kumar-2019-datadriven, author = {Ranjitha Kumar}, editor = {Leif Azzopardi and Martin Halvey and Ian Ruthven and Hideo Joho and Vanessa Murdock and Pernilla Qvarfordt}, title = {{Data-Driven Design: Beyond A/B Testing}}, booktitle = {{Proceedings of the 2019 Conference on Human Information Interaction and Retrieval, CHIIR 2019, Glasgow, Scotland, UK, March 10-14, 2019}}, pages = {1--2}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3295750.3300046}, doi = {https://doi.org/10.1145/3295750.3300046} }