How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model.

@inproceedings{schultheiss-2023-search, author = {Sebastian Schulthei{\ss}}, editor = {Jacek Gwizdka and Soo Young Rieh}, title = {{How search engine marketing influences user knowledge gain: Development and empirical testing of an information search behavior model}}, booktitle = {{Proceedings of the 2023 Conference on Human Information Interaction and Retrieval, CHIIR 2023, Austin, TX, USA, March 19-23, 2023}}, pages = {475--478}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3576840.3578297}, doi = {https://doi.org/10.1145/3576840.3578297} }