A User Study on the Acceptance of Native Advertising in Generative IR.
Ines Zelch|Matthias Hagen|Martin Potthast
| Anthology ID: | DBLP:conf/chiir/ZelchHP24 |
|---|---|
| Volume: | Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2024, Sheffield, United Kingdom, March 10-14, 2024 |
| Year: | 2024 |
| Venue: | Conference on Human Information Interaction and Retrieval (CHIIR) |
| Publisher: | ACM |
| Pages: | 142-152 |
| URL: | https://doi.org/10.1145/3627508.3638316 |
| DOI: | https://doi.org/10.1145/3627508.3638316 |
| DBLP: | conf/chiir/ZelchHP24 |
| BibTeX: |
@inproceedings{zelch-2024-user,
author = {Ines Zelch and
Matthias Hagen and
Martin Potthast},
editor = {Paul D. Clough and
Morgan Harvey and
Frank Hopfgartner},
title = {{A User Study on the Acceptance of Native Advertising in Generative IR}},
booktitle = {{Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2024, Sheffield, United Kingdom, March 10-14, 2024}},
pages = {142--152},
publisher = {ACM},
year = {2024},
url = {https://doi.org/10.1145/3627508.3638316},
doi = {https://doi.org/10.1145/3627508.3638316}
}