Translating relevance scores to probabilities for contextual advertising.

@inproceedings{agarwal-2009-translating, author = {Deepak Agarwal and Evgeniy Gabrilovich and Robert J. Hall and Vanja Josifovski and Rajiv Khanna}, editor = {David Wai-Lok Cheung and Il-Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy Lin}, title = {{Translating relevance scores to probabilities for contextual advertising}}, booktitle = {{Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009}}, pages = {1899--1902}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1645953.1646260}, doi = {https://doi.org/10.1145/1645953.1646260} }