Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native.

@inproceedings{aharon-2019-soft, author = {Michal Aharon and Yohay Kaplan and Rina Levy and Oren Somekh and Ayelet Blanc and Neetai Eshel and Avi Shahar and Assaf Singer and Alex Zlotnik}, editor = {Wenwu Zhu and Dacheng Tao and Xueqi Cheng and Peng Cui and Elke A. Rundensteiner and David Carmel and Qi He and Jeffrey Xu Yu}, title = {{Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native}}, booktitle = {{Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019}}, pages = {2793--2801}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3357384.3357801}, doi = {https://doi.org/10.1145/3357384.3357801} }