The Role of Relevance in Sponsored Search.

@inproceedings{aiello-2016-role, author = {Luca Maria Aiello and Ioannis Arapakis and Ricardo Baeza-Yates and Xiao Bai and Nicola Barbieri and Amin Mantrach and Fabrizio Silvestri}, editor = {Snehasis Mukhopadhyay and ChengXiang Zhai and Javed Mostafa and Elisa Bertino and Fabio Crestani and Javed Mostafa and Jie Tang and Luo Si and Xiaofang Zhou and Yi Chang and Yunyao Li and Parikshit Sondhi}, title = {{The Role of Relevance in Sponsored Search}}, booktitle = {{Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016}}, pages = {185--194}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2983323.2983840}, doi = {https://doi.org/10.1145/2983323.2983840} }