A collaborative filtering approach to ad recommendation using the query-ad click graph.

@inproceedings{anastasakos-2009-collaborative, author = {Tasos Anastasakos and Dustin Hillard and Sanjay Kshetramade and Hema Raghavan}, editor = {David Wai-Lok Cheung and Il-Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy Lin}, title = {{A collaborative filtering approach to ad recommendation using the query-ad click graph}}, booktitle = {{Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009}}, pages = {1927--1930}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1645953.1646267}, doi = {https://doi.org/10.1145/1645953.1646267} }