Real-time bid optimization for group-buying ads.
Raju Balakrishnan|Rushi P. Bhatt
| Anthology ID: | DBLP:conf/cikm/BalakrishnanB12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 1707-1711 |
| URL: | https://doi.org/10.1145/2396761.2398502 |
| DOI: | https://doi.org/10.1145/2396761.2398502 |
| DBLP: | conf/cikm/BalakrishnanB12 |
| BibTeX: |
@inproceedings{balakrishnan-2012-realtime,
author = {Raju Balakrishnan and
Rushi P. Bhatt},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{Real-time bid optimization for group-buying ads}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {1707--1711},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2398502},
doi = {https://doi.org/10.1145/2396761.2398502}
}