Deep Journey Hierarchical Attention Networks for Conversion Predictions in Digital Marketing.

@inproceedings{ban-2024-deep, author = {Girim Ban and Hyeonseok Yun and Banseok Lee and David Sung and Simon S. Woo}, editor = {Edoardo Serra and Francesca Spezzano}, title = {{Deep Journey Hierarchical Attention Networks for Conversion Predictions in Digital Marketing}}, booktitle = {{Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024}}, pages = {4358--4365}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3627673.3680066}, doi = {https://doi.org/10.1145/3627673.3680066} }