Dynamic effects of ad impressions on commercial actions in display advertising.
Joel Barajas|Ram Akella|Marius Holtan|Jaimie Kwon|Aaron Flores|Victor Andrei
| Anthology ID: | DBLP:conf/cikm/BarajasAHKFA12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 1747-1751 |
| URL: | https://doi.org/10.1145/2396761.2398510 |
| DOI: | https://doi.org/10.1145/2396761.2398510 |
| DBLP: | conf/cikm/BarajasAHKFA12 |
| BibTeX: |
@inproceedings{barajas-2012-dynamic,
author = {Joel Barajas and
Ram Akella and
Marius Holtan and
Jaimie Kwon and
Aaron Flores and
Victor Andrei},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{Dynamic effects of ad impressions on commercial actions in display advertising}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {1747--1751},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2398510},
doi = {https://doi.org/10.1145/2396761.2398510}
}