Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges.
Joel Barajas|Narayan Bhamidipati|James G. Shanahan
| Anthology ID: | DBLP:conf/cikm/BarajasBS21 |
|---|---|
| Volume: | CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021 |
| Year: | 2021 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 4838-4841 |
| URL: | https://doi.org/10.1145/3459637.3482031 |
| DOI: | https://doi.org/10.1145/3459637.3482031 |
| DBLP: | conf/cikm/BarajasBS21 |
| BibTeX: |
@inproceedings{barajas-2021-online,
author = {Joel Barajas and
Narayan Bhamidipati and
James G. Shanahan},
editor = {Gianluca Demartini and
Guido Zuccon and
J. Shane Culpepper and
Zi Huang and
Hanghang Tong},
title = {{Online Advertising Incrementality Testing: Practical Lessons And Emerging Challenges}},
booktitle = {{CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021}},
pages = {4838--4841},
publisher = {ACM},
year = {2021},
url = {https://doi.org/10.1145/3459637.3482031},
doi = {https://doi.org/10.1145/3459637.3482031}
}