What happens after an ad click?: quantifying the impact of landing pages in web advertising.

@inproceedings{becker-2009-happens, author = {Hila Becker and Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang}, editor = {David Wai-Lok Cheung and Il-Yeol Song and Wesley W. Chu and Xiaohua Hu and Jimmy Lin}, title = {{What happens after an ad click?: quantifying the impact of landing pages in web advertising}}, booktitle = {{Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009}}, pages = {57--66}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1645953.1645964}, doi = {https://doi.org/10.1145/1645953.1645964} }