A Large Scale Prediction Engine for App Install Clicks and Conversions.

@inproceedings{bhamidipati-2017-large, author = {Narayan Bhamidipati and Ravi Kant and Shaunak Mishra}, editor = {Ee-Peng Lim and Marianne Winslett and Mark Sanderson and Ada Wai-Chee Fu and Jimeng Sun and J. Shane Culpepper and Eric Lo and Joyce C. Ho and Debora Donato and Rakesh Agrawal and Yu Zheng and Carlos Castillo and Aixin Sun and Vincent S. Tseng and Chenliang Li}, title = {{A Large Scale Prediction Engine for App Install Clicks and Conversions}}, booktitle = {{Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017}}, pages = {167--175}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3132847.3132868}, doi = {https://doi.org/10.1145/3132847.3132868} }