Fractional Budget Allocation for Influence Maximization under General Marketing Strategies.

@inproceedings{bhimaraju-2024-fractional, author = {Akhil Bhimaraju and Eliot W. Robson and Lav R. Varshney and Abhishek K. Umrawal}, editor = {Edoardo Serra and Francesca Spezzano}, title = {{Fractional Budget Allocation for Influence Maximization under General Marketing Strategies}}, booktitle = {{Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024}}, pages = {3627--3631}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3627673.3679929}, doi = {https://doi.org/10.1145/3627673.3679929} }