To swing or not to swing: learning when (not) to advertise.

@inproceedings{broder-2008-swing, author = {Andrei Z. Broder and Massimiliano Ciaramita and Marcus Fontoura and Evgeniy Gabrilovich and Vanja Josifovski and Donald Metzler and Vanessa Murdock and Vassilis Plachouras}, editor = {James G. Shanahan and Sihem Amer-Yahia and Ioana Manolescu and Yi Zhang and David A. Evans and Alek Kolcz and Key-Sun Choi and Abdur Chowdhury}, title = {{To swing or not to swing: learning when (not) to advertise}}, booktitle = {{Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008}}, pages = {1003--1012}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1458082.1458216}, doi = {https://doi.org/10.1145/1458082.1458216} }