Search advertising using web relevance feedback.

@inproceedings{broder-2008-search, author = {Andrei Z. Broder and Peter Ciccolo and Marcus Fontoura and Evgeniy Gabrilovich and Vanja Josifovski and Lance Riedel}, editor = {James G. Shanahan and Sihem Amer-Yahia and Ioana Manolescu and Yi Zhang and David A. Evans and Alek Kolcz and Key-Sun Choi and Abdur Chowdhury}, title = {{Search advertising using web relevance feedback}}, booktitle = {{Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008}}, pages = {1013--1022}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1458082.1458217}, doi = {https://doi.org/10.1145/1458082.1458217} }