Information retrieval challenges in computational advertising.

@inproceedings{broder-2011-information, author = {Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{Information retrieval challenges in computational advertising}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {2611--2612}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2064037}, doi = {https://doi.org/10.1145/2063576.2064037} }