Converted Data is All You Need for Causal Optimization of e-Commerce Promotions.

@inproceedings{goldenberg-2025-converted, author = {Dmitri Goldenberg and Hugo Manuel Proen\c{c}a and Amit Livne and Felipe Moraes and Javier Albert and Bracha Shapira}, editor = {Meeyoung Cha and Carl Yang and Senjuti Basu Roy and Chanyoung Park and Zhenhui Jessie Li and Noseong Park and Carl Yang and Senjuti Basu Roy and Zhenhui Jessie Li and Jaap Kamps and Kijung Shin and Bryan Hooi and Lifang He}, title = {{Converted Data is All You Need for Causal Optimization of e-Commerce Promotions}}, booktitle = {{Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025}}, pages = {5666--5673}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3746252.3761573}, doi = {https://doi.org/10.1145/3746252.3761573} }