Leveraging Post-Click User Behaviors for Calibrated Conversion Rate Prediction Under Delayed Feedback in Online Advertising.

@inproceedings{guo-2023-leveraging, author = {Yuyao Guo and Xiang Ao and Qiming Liu and Qing He}, editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee and Michael P. Oakes and Mounia Lalmas-Roelleke and Min Zhang and Rodrygo L. T. Santos}, title = {{Leveraging Post-Click User Behaviors for Calibrated Conversion Rate Prediction Under Delayed Feedback in Online Advertising}}, booktitle = {{Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023}}, pages = {3918--3922}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3583780.3615161}, doi = {https://doi.org/10.1145/3583780.3615161} }