A Bayesian Multi-Armed Bandit Algorithm for Bid Shading in Online Display Advertising.
Mengzhuo Guo|Wuqi Zhang|Congde Yuan|Binfeng Jia|Guoqing Song|Hua Hua|Shuangyang Wang|Qingpeng Zhang
| Anthology ID: | DBLP:conf/cikm/GuoZYJSHWZ24 |
|---|---|
| Volume: | Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024 |
| Year: | 2024 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 4506-4513 |
| URL: | https://doi.org/10.1145/3627673.3680107 |
| DOI: | https://doi.org/10.1145/3627673.3680107 |
| DBLP: | conf/cikm/GuoZYJSHWZ24 |
| BibTeX: |
@inproceedings{guo-2024-bayesian,
author = {Mengzhuo Guo and
Wuqi Zhang and
Congde Yuan and
Binfeng Jia and
Guoqing Song and
Hua Hua and
Shuangyang Wang and
Qingpeng Zhang},
editor = {Edoardo Serra and
Francesca Spezzano},
title = {{A Bayesian Multi-Armed Bandit Algorithm for Bid Shading in Online Display Advertising}},
booktitle = {{Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024}},
pages = {4506--4513},
publisher = {ACM},
year = {2024},
url = {https://doi.org/10.1145/3627673.3680107},
doi = {https://doi.org/10.1145/3627673.3680107}
}