Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR framework.

@inproceedings{han-2024-enhancing, author = {Ruidong Han and Qianzhong Li and He Jiang and Rui Li and Yurou Zhao and Xiang Li and Wei Lin}, editor = {Edoardo Serra and Francesca Spezzano}, title = {{Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR framework}}, booktitle = {{Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, CIKM 2024, Boise, ID, USA, October 21-25, 2024}}, pages = {3777--3781}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3627673.3679914}, doi = {https://doi.org/10.1145/3627673.3679914} }