An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers.

@inproceedings{huang-2017-ad, author = {Zai Huang and Zhen Pan and Qi Liu and Bai Long and Haiping Ma and Enhong Chen}, editor = {Ee-Peng Lim and Marianne Winslett and Mark Sanderson and Ada Wai-Chee Fu and Jimeng Sun and J. Shane Culpepper and Eric Lo and Joyce C. Ho and Debora Donato and Rakesh Agrawal and Yu Zheng and Carlos Castillo and Aixin Sun and Vincent S. Tseng and Chenliang Li}, title = {{An Ad CTR Prediction Method Based on Feature Learning of Deep and Shallow Layers}}, booktitle = {{Proceedings of the 2017 ACM on Conference on Information and Knowledge Management, CIKM 2017, Singapore, November 06 - 10, 2017}}, pages = {2119--2122}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3132847.3133072}, doi = {https://doi.org/10.1145/3132847.3133072} }