A Probabilistic Multi-Touch Attribution Model for Online Advertising.

@inproceedings{ji-2016-probabilistic, author = {Wendi Ji and Xiaoling Wang and Dell Zhang}, editor = {Snehasis Mukhopadhyay and ChengXiang Zhai and Javed Mostafa and Elisa Bertino and Fabio Crestani and Javed Mostafa and Jie Tang and Luo Si and Xiaofang Zhou and Yi Chang and Yunyao Li and Parikshit Sondhi}, title = {{A Probabilistic Multi-Touch Attribution Model for Online Advertising}}, booktitle = {{Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016}}, pages = {1373--1382}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2983323.2983787}, doi = {https://doi.org/10.1145/2983323.2983787} }