Advertiser-centric approach to understand user click behavior in sponsored search.

@inproceedings{kim-2011-advertisercentric, author = {Sungchul Kim and Tao Qin and Hwanjo Yu and Tie-Yan Liu}, editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven}, title = {{Advertiser-centric approach to understand user click behavior in sponsored search}}, booktitle = {{Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011}}, pages = {2121--2124}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/2063576.2063905}, doi = {https://doi.org/10.1145/2063576.2063905} }