Predicting CTR of new ads via click prediction.

@inproceedings{kolesnikov-2012-predicting, author = {Alexander Kolesnikov and Yury Logachev and Valeriy A. Topinskiy}, editor = {Xue-wen Chen and Guy Lebanon and Haixun Wang and Mohammed J. Zaki}, title = {{Predicting CTR of new ads via click prediction}}, booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}}, pages = {2547--2550}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2396761.2398688}, doi = {https://doi.org/10.1145/2396761.2398688} }