Understanding Mobile Searcher Attention with Rich Ad Formats.

@inproceedings{lagun-2016-understanding, author = {Dmitry Lagun and Donal McMahon and Vidhya Navalpakkam}, editor = {Snehasis Mukhopadhyay and ChengXiang Zhai and Javed Mostafa and Elisa Bertino and Fabio Crestani and Javed Mostafa and Jie Tang and Luo Si and Xiaofang Zhou and Yi Chang and Yunyao Li and Parikshit Sondhi}, title = {{Understanding Mobile Searcher Attention with Rich Ad Formats}}, booktitle = {{Proceedings of the 25th ACM International Conference on Information and Knowledge Management, CIKM 2016, Indianapolis, IN, USA, October 24-28, 2016}}, pages = {599--608}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2983323.2983853}, doi = {https://doi.org/10.1145/2983323.2983853} }