KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits.

@inproceedings{long-2025-kpagent, author = {Hou-Wan Long and Yicheng Song and Zidong Wang and Tianshu Sun}, editor = {Meeyoung Cha and Carl Yang and Senjuti Basu Roy and Chanyoung Park and Zhenhui Jessie Li and Noseong Park and Carl Yang and Senjuti Basu Roy and Zhenhui Jessie Li and Jaap Kamps and Kijung Shin and Bryan Hooi and Lifang He}, title = {{KP-Agent: Keyword Pruning in Sponsored Search Advertising via LLM-Powered Contextual Bandits}}, booktitle = {{Proceedings of the 34th ACM International Conference on Information and Knowledge Management, CIKM 2025, Seoul, Republic of Korea, November 10-14, 2025}}, pages = {4991--4995}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3746252.3760974}, doi = {https://doi.org/10.1145/3746252.3760974} }