Vertical-Aware Click Model-Based Effectiveness Metrics.

@inproceedings{markov-2014-verticalaware, author = {Ilya Markov and Chiyong Kang and Eugene Kharitonov and Chiyong Kang and Eugene Kharitonov and Hyeji Yu and Vadim Nikulin and Hyeji Yu and Vadim Nikulin and Gwan-Su Yi and Pavel Serdyukov and Gwan-Su Yi and Pavel Serdyukov and Maarten de Rijke and Fabio Crestani}, editor = {Jianzhong Li and Xiaoyang Sean Wang and Minos N. Garofalakis and Ian Soboroff and Torsten Suel and Min Wang}, title = {{Vertical-Aware Click Model-Based Effectiveness Metrics}}, booktitle = {{Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, November 3-7, 2014}}, pages = {1867--1870}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2661829.2661944}, doi = {https://doi.org/10.1145/2661829.2661944} }